let's perfect the basics first
more than just great flavor
Fitness basics might not always feel exciting, but they’re what actually matters. Good form, strong mobility, staying consistent, and proper recovery all help you make progress and keep you safe while doing it. Even experienced lifters can get distracted by the latest trends instead of sticking to what’s tried and true.
We see the same thing with supplements.
Yes, flavor matters, but not if the label is hiding the truth. Study after study show a lot of products don’t actually have as much protein as they claim, and many pre-workouts either fall short on ingredients or are missing them entirely. ₁ ₂ ₃ ₄
That’s why we work with partners who keep us honest, third-party test every batch, and stick to the basics we actually believe in. Everything we make is tested for safety and accuracy; if something goes wrong down the supply chain, you’re not the one paying for it.
And that’s just how we treat our finished products - with the same care and attention that goes into making them. We use science-backed ingredients at clinically supported dosages, not whatever’s trendy. Every fit habit deserves a solid foundation that’s safe and effective.
founders
ivy
Like a lot of people, I started exercising to lose weight and look better. The gym was a terrifying place to me, so I instead opted for this brilliant combo: any workout class or at-home video I could find + misinformation from the internet! Unsurprisingly, none of it seemed to "work".
It took a really long time for me to finally muster up the courage to step in the gym and start lifting. I wish I had done this sooner because I finally experienced true growth - valuing strength instead of the number on the scale.
With MOMO, I wanted to build something that made fitness feel fun and welcoming - not intimidating - to support other girls working on becoming a stronger, healthier, more confident version of themselves.
tom
Born in Japan, raised among 1st generation Korean-Americans, I've had a unique mixed race perspective on culture. It's informed our flavors, but more so our community-focused values and inclusivity for all who appreciate AAPI culture.
For fitness, I don't believe it needs to be a solo grind. It's better experienced as a community. When we support and celebrate each other's accomplishments, the challenge becomes more enjoyable. That experience is how we stay consistent in our habits, and those habits take us to our goals.
My lofty ideal for MOMO is to be a place that helps support this type of community, even if small. A place where the experienced help the new, and the new feel welcome.
Everyone deserves to be healthy.
new to fitness?
momo® fitness pillars
3 free basics
movement
We believe the best exercise is the movement you enjoy and can be consistent with. But if you want the most bang for your buck, we recommend strength training. Building muscle this way is the key to most fitness goals (eg. weight loss, weight gain, longevity), improves our mobility, and has shown to significantly reduce risk of all-cause mortality.
nutrition
Don't let all that movement go to waste! Eating enough protein helps maintain and grow muscle.
We recommend eating 1g of protein per pound of your target bodyweight. We're big advocates of doing this through whole natural foods, but it can be hard (even for us) so we made products to help.
rest
Quality sleep is an often overlooked pillar of fitness. Sleep is when our body recovers, detoxifies the brain, and balances hormones - all of which are important for our overall physical and mental health. Plus, the pillars of Movement and Nutrition come easier when our sleep is in check!
get started today
have any questions?
learn more on our blog
or reach out to us on social media!
for customer support email us at support@momofit.com